In the dynamic world of event planning, understanding the pulse of the industry is vital. So, what are the key event planning trends for 2023, and how are top event companies maintaining their edge?

Event Planning Trends for 2023 and How are Top Firms Staying Ahead?

In this article, we'll shed light on these emerging trends and the strategies employed by industry leaders to stay ahead in event planning. Let's dive into this exciting exploration of the future of event planning.

1: Sustainability

In 2023, the sustainability trend is making waves in the event planning industry. Companies are now more conscious than ever about their ecological footprint. From virtual events that cut down on travel emissions to sourcing local and organic food for event catering, sustainability is becoming a norm rather than an exception. Leading companies like eVentGuru invest in eco-friendly practices and encourage clients to do the same.

Data Point: A recent study by EventMB shows that 59% of event professionals consider sustainability to be a critical factor in their planning process.

2: Hybrid Events

The rise of hybrid events – a blend of in-person and virtual participation – is another trend defining 2023. The Covid-19 pandemic fast-tracked the adoption of virtual events. But as the world opens up, the advantages of combining the best of both worlds are becoming apparent. Companies like Eventbrite and Hopin are thriving in this space, providing platforms that seamlessly integrate both in-person and virtual components.

Data Point: According to Grand View Research, the virtual events market size, which includes hybrid events, is expected to reach $774.0 billion by 2030.

3: Personalization

The era of one-size-fits-all events is gradually fading. In its place, personalization is making its mark as a significant trend in 2023. Every attendee is unique, and recognizing this individuality helps create memorable experiences. By leveraging data and technology, top companies can tailor the event experience to each attendee's preferences and needs. For instance, AI-based recommendation systems can suggest personalized agendas or networking opportunities.

Stat Alert: A survey by Epsilon reveals that 80% of customers are more likely to do business with a company if it offers personalized experiences.

4: Embracing Technology

Technology adoption is soaring in the event planning industry, from virtual reality (VR) and augmented reality (AR) enhancing the attendee experience to drones capturing impressive aerial footage. Innovations like VR can transport virtual attendees to the event venue, while AR can enhance presentations or exhibits with interactive 3D visuals. Eventbrite and other leading platforms are integrating such technologies to stay at the forefront.

Stat Alert: A study by ARtillery Intelligence predicts that enterprise spending on AR will reach $20.8 billion by 2023.

Also Read: Latest Trends in Team Building Events for 2023

How Top Companies Are Staying Ahead?

Staying ahead in the ever-evolving landscape of event planning requires foresight, adaptability, and innovation. Leading companies like eVentGuru are investing in technology and training their teams to leverage it effectively. Embracing sustainability, pioneering hybrid events, focusing on personalization, and integrating tech innovations are their ways of adapting to the event planning trends of 2023. They also continuously study the market and adapt their strategies to meet the evolving demands of their clientele.


Navigating the dynamic landscape of event planning can be challenging. Still, by understanding the event planning trends 2023 and learning from the strategies of top-tier companies, you can ensure your events stand out. With the right mix of sustainability, hybrid elements, personalization, and technology, your event can offer a unique and memorable experience to all attendees. Discover the potential of innovative event planning with eVentGuru, your partner for hosting exceptional events.

Key Takeaways

  • Sustainability is a vital trend in 2023, driven by growing environmental consciousness among attendees and event organizers.
  • The rise of hybrid events offers the best of both worlds, combining the excitement of in-person interaction with the convenience of virtual participation.
  • Personalization and technology adoption is critical to enhancing the attendee experience and making your event truly stand out.

Frequently Asked Questions About Event Planning Trends 2023

Sustainability, hybrid events, personalization, and technology integration are the key trends to look out for in 2023.

Top companies are adopting these trends early, investing in technology, and adapting their strategies to meet the evolving demands of their clientele.

Stay informed by following industry news, attending webinars, networking with peers, and partnering with innovative platforms like eVentGuru.