Planning a successful corporate event is an art. From budgeting and venue selection to creating an engaging agenda, every detail matters. But with a plethora of advice out there, distinguishing between best practices and pitfalls can be challenging. In this guide, we'll explore the critical dos and don'ts of corporate event planning that will help you deliver a memorable and effective event.

Key Dos and Don'ts in Corporate Event Planning

1: The Essential Dos

  • DO Start Early: Planning ahead of time can make a difference. Start working on your event at least six months in advance. This gives you ample time to sort out all the details, from securing the perfect venue to arranging for entertainment and speakers.
  • DO Have a Clear Objective: A corporate event without a clear goal is like a ship without a compass. It's vital to define what you hope to achieve. This could range from networking and launching a new product to appreciating your employees. Remember, your objective guides your planning process.
  • DO Set a Budget: Budgeting is fundamental to corporate event planning. Outline your budget early and stick to it. Include all potential costs, including venue, catering, entertainment, and marketing. Unexpected costs always pop up, so it's wise to set aside a contingency fund of around 10-20% of your total budget.
  • DO Use a Reliable Event Management Platform: Technology is your best friend for event organization. Platforms like streamline the planning process, making managing invitations, registrations, and event logistics easier.
  • DO Promote Your Event: No matter how well you plan, if people don't know about your event, they won't attend. Use various channels to promote your event, including email marketing, social media, press releases, and corporate partners.

2: The Crucial Don'ts

  • DON'T Neglect Your Audience: Keep your audience at the forefront when planning your event. Their preferences, needs, and comfort should dictate your decisions. After all, the success of your event depends on their satisfaction.
  • DON'T Ignore Your Timeline: Last-minute rush can lead to oversights even with the best-laid plans. Stick to your timeline and avoid procrastination. Regular check-ins and updates can help keep everything on track.
  • DON'T Forget to Plan for Contingencies: Things can go wrong - it's a fact of life. Whether it's a speaker cancellation or a sudden change in weather, have a plan B ready to prevent last-minute panic.
  • DON'T Skimp on Marketing: If you build it, they will come – this isn't always true. Effective marketing is vital to ensure your event reaches the right people. Invest in quality marketing and PR to get the word out about your event.
  • DON'T Forget to Evaluate: Post-event evaluation is essential. Feedback from attendees, staff, and vendors can provide valuable insights for future events. It helps you understand what worked, what didn't, and how you can improve in the future.

3: Making the Event Memorable

  • DO Invest in High-Quality Audio/Visual Equipment: Good audio and visual equipment are key to a successful event. No one wants to listen to a keynote speaker on faulty speakers or watch a presentation on a blurry screen.
  • DO Consider Accessibility: Ensure your event is accessible to everyone, including those with physical disabilities. This could mean choosing a wheelchair-accessible venue or providing sign language interpreters.
  • DON'T Overlook the Importance of Networking: Corporate events are a prime networking opportunity. Make it easy for your attendees to mingle and connect. This could be through networking sessions or a well-designed event layout.
  • DON'T Forget About Food and Drinks: Great food and drinks can highlight an event. Ensure your catering is top-notch, and consider dietary restrictions and preferences.
  • DON'T Ignore the Power of Social Media: Create a unique hashtag for your event, encourage attendees to post and share content, and engage with them online. This promotes your event and extends its reach to a wider audience.

4: Following Up

  • DO Send Out Thank You Notes: Show appreciation to everyone who made the event possible, including attendees, speakers, and staff. Personalized thank-you notes go a long way in building strong relationships.
  • DO Share Event Highlights: Post-event, share highlights and key takeaways with attendees and those who couldn't make it. This could be a blog post, social media updates, or an email newsletter.
  • DON'T Forget to Follow Up on Leads: If your event goal was lead generation, it's crucial to follow up promptly. Send personalized emails, make phone calls, or set up meetings to nurture these new relationships.
  • DON'T Ignore Negative Feedback: While positive feedback is great, negative feedback is an opportunity for growth. Use it to improve and make your next event even better.
  • DON'T Overlook the Need for Rest: Event planning is demanding. After all the hustle and bustle, take some time to rest and rejuvenate before jumping into planning the next event.


Planning a corporate event can be a challenging yet rewarding task. By keeping these dos and don'ts in mind, you'll be well on your way to creating an engaging, memorable event that achieves your business goals. Remember to take full advantage of, an all-in-one event hosting and management platform, to make the planning process smoother and more efficient.

Also Read: Latest Trends in Corporate Event Planning

Key Takeaways

  • DO Plan Ahead and Have a Clear Goal: Clear objectives and early planning are the foundation of a successful corporate event.
  • DON'T Overlook the Details: From quality AV equipment to accessibility needs and dietary restrictions, every detail counts.
  • DO Utilize Social Media and Follow-Up Promptly: Extend your event's reach through social media, and remember to follow up on leads and feedback post-event.

Frequently Asked Questions About Corporate Event Planning

1. What are the most crucial elements of planning a corporate event?

The key elements include clear goal setting, early planning, paying attention to details like AV equipment and food, networking opportunities, social media engagement, and prompt follow-ups.

To make your event engaging, ensure high-quality presentations, networking opportunities, good food and drinks, and social media involvement.

eVentGuru is an all-in-one platform that simplifies event planning, from managing attendees and schedules to communication and post-event analytics.